Comprehensive Digital Marketing Training Program
Introduction to Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing – Organic & Paid
Digital Marketing era and the way forward
Digital Marketing for students, professionals and businesses
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization
Introduction to SEO
Keyword Analysis & Research
On page Optimization
Off page Optimization
Server Side Optimization
Position Analysis
Competition Analysis
Reporting
SEO tools
Search Engine Marketing
Introduction to SEM
Adwords Account Setup
Creating Campaigns, Adgroups & Ads
PPC, CPC, CPM, CPV in detail
Ad Formats & Rules
Important Keyword Types
Conversion Tracking
Display Network Target
Video Ads
Report Generation
Google Analytics Linking
Social Media Optimization
Social Media & its importance
Facebook Page Optimization
Create & optimize Linked-In page
Creating Google plus Business Page
Twitter Page for Business
On the spot Case Studies
Creating Events
Run Contests
User Engagement Statistics
Social Media Marketing
Facebook Marketing
Linked-In Marketing
Youtube Marketing
Twitter Marketing
Social Bookmarking
Google My Business
Social Media Tools
Reporting
Remarketing
Introduction to Remarketing
Creating Remarketing Ads
Benefits from Ads
Affiliate Marketing
Structure of Affiliate Marketing
Creating Affiliate Account
Benefits of Affiliate Marketing
Email Marketing
Creating Campaigns
Designing an email template
Tools – Mailchimp & Hubspot
Google Analytics
Creating Analytics Account
Tracking Visits & Data
Merging different Adwords Accounts
Online Reputation Management
Maintaining reputation of the site
Tracking mentions about website
Google Alerts
Inbound Marketing
What is Inbound Marketing?
Major Themes
Important Marketing Actions